challenge:

User research exposed that injesting, cleaning, organizing, and distributing data took on average 6-7 weeks, leading to immediately outdated data for customers. Each process, tool, system, and team faced unique challenges and varied quality standards. Most tools were based on a complicated ASCII based software system that was hard to learn, difficult to update, and stored on-site in an AS/400 database in Omaha, NE.

goal:

Unify and simplify the various workflows into a single platform. Set a common definition of quality for all teams. Create a clear, efficient, and near real-time cloud based tooling system with APIs.

process:

UX research / Design, design socialization, Facilitation with Engineering, iteration.

I would be happy to present in person.

results:

• A platform that simplified data ingestion, cleansing and distribution. Business record updates, which used to take 6-7 weeks for processing, now happen in under 24 hours and are accessible through an API connected to a single database on AWS.

• A cloud-based tooling system that enabled employees to quickly validate, append or replace business records in real-time.

• Simple CTAs and affordances promoting awareness, trust, and engagement.

• Consistent interaction patterns, common taxonomy and standardized components.

• Improved accuracy and fill rate with easier access to data in the cloud.

my role:

UX Research / Design, UX socialization, facilitation with Engineering, constant iteration.

challenge:

Documentation was being created by various individuals in varied formats and shared by hand or email, leading to issues with version control and accuracy.

goal:

Reduce inconsistencies and make our documentation accessible from one consistent location on the platform website. Utilize Data Axle visual system, including illustrations and infographics to simplify complex concepts.

process:

Collaboration, solicitation of feedback and iteration.

results:

• Easily accessible online documentation

• Sales teams, technical support teams and end-customers had access to the most current documentation from one consistent, trusted source.

• Illustrations helped lighten the stuffy technical tone providing approachable aspects of life and emotion.

• Verbiage, taxonomy and overall messaging updated and adjusted through iteration as our offerings evolved.

my role:

UX Research / Design, UX socialization, illustration, facilitation with Engineering, constant iteration.

challenge:

Infogroup had various data teams for different products, each with a distinct name. Our team, the platform team named Data Axle, needed a visual identity to showcase it as the main hub for Infogroups offerings: searching, submitting, and subscribing to real-time data.

goal:

Design a logo and a visual identity for Data Axle to provide better visibility of it as Infogroup’s premier platform focused on quality near real-time data distribution. Logo was to be used on the website, internal tools, data interfaces, and business/sales materials.

process:

Collaboration, solicitation of feedback and iteration.

my role:

Identity creation, color theory definition, business collateral creation, office environment theming.

challenge:

No visual language or conduit to convey complex data compilation in simplified terms.

goal:

Explain platform benefits to non-technical (Non-Engineering) minded customers in simple language. Transform technical documents into clear visual stories, and ensuring the content remains accurate and comprehensive.

process:

Collaboration, solicitation of feedback and iteration.

results:

• A visual identity system that extended the messaging and intention behind the platform’s logo creation (data ingestion, data cleansing and real-time data availability).

• Illustrations and infographics, connecting real-world use cases with capabilities platform data would provide organizations.

• A More approachable and consistent visual language that provided levity to the dry technical documentation that was focused solely on implementations.

• Inclusion of Consumer data and B2C database content.

my role:

UX Research / Design, UX socialization, illustration, facilitation with Engineering, constant iteration.

challenge:

Product managers, Sales and Support teams were regularly randomized with new or prospective customer discussions about our data solutions, technologies, setting up free trials. This required substantial introductory hand holding.

goal:

Create a self-signup process for customers to register for a free trial of our platform's APIs and technologies. This introductory process would help users understand our data model better and clarify their future interactions. Users would be able to select and filter datasets that suit their business needs while learning about our products and services. Consequently, this method will reduce the need for heavy Product Management, Sales, and Support involvement, resulting in cost savings.

process:

UX Research / Design processes, Collaboration, solicitation, and iteration.

results:

• A workflow where customers could signup for a free 30 day trial of our business, consumer or B2C data.

• Empowered customers with hands on engagement

• Substantial increase in self-signup activity

• Dramatic reduction of Product management, Sales and Support randomization, enabling reprioritization of time for other important business initiatives.

• Operational cost savings for internal teams

• Highlighted the need to expand self-service efforts

my role:

UX Research / Design, UX socialization, facilitation with Engineering, constant iteration.